Make it Make sense.

What if investing actually made sense?

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  • Coming soon on the App Store
  • Coming soon on Google Play
The Clarity app on iPhone: the Brief, what happened to your holdings today

The stock market is not built for you. That is about to change.

I know I should invest. I just don't know how to start.

Clarity is the friend who gets it, and explains it without making you feel stupid.

Six sources for one event.

One read you understand.

Many small notices about one company (a filing, an analyst note, a price move, an earnings call) drift toward the Clarity orb, which thinks them over. Out comes one read: Broadcom, $351.18, up 5.78 %. Broadcom shares are navigating a period of volatility as institutional investors adjust their semiconductor holdings amid broader market uncertainty. Analyst action: watching institutional flows. Bigger than usual: the normal range is ±2.8 %. Checked today against 2 sources.

Key messages

  • One read instead of six.

    The news, the context and the analysts' view in one brief, sources shown.

  • Make it make sense.

  • No broker owns us.

    Paid by subscription; not owned by any broker; we never say buy or sell; we never touch your money.

  • Built for people starting out.

    Plain language, terms explained, calm screens.

The three screens

Use the left and right arrow keys to move between the screens.
The Clarity app on iPhone: the Portfolio, everything you own in one view
PortfolioEverything you own, in one calm view.

Portfolio, 2 of 3

  1. Someone online told you to buy this stock.

  2. Check it first:

    • What am I buying?
    • What's happening now?
    • What do analysts think?
    • What could go wrong?
    • What does it cost?
    • How do I buy it?
  3. Make it make sense.

Questions

What is Clarity?

Clarity is an app that tells you what is going on with the stocks and ETFs you own or watch, in plain language. It reads the news, the company filings and the market data, and writes one short brief a day for each holding, with its sources named. One read instead of six.

Is Clarity financial advice? Will it tell me to buy or sell?

No. Clarity explains what happened and what analysts and the news are saying; it never tells you to buy or sell. It does not trade and never touches your money, so what you do next stays your decision.

Do I need to connect my broker or share my login?

No. You never connect a broker and never give anyone your broker login. You add what you own yourself, or from a screenshot of your holdings, and Clarity takes it from there.

How accurate are the AI briefs, and where does the information come from?

Every brief names its sources, so you can check what it rests on. The briefs are written by Clarity's AI writer from the news, the company filings and the market data it reads. Like any AI summary it can get something wrong, which is why the sources sit right under it, and when nothing happened, it says so.

Does it work with ETFs and European stocks?

Yes. Clarity covers companies and ETFs, including ones listed in Europe. For an ETF it also reads the fund's own documents, such as its yearly cost. Where data for a listing is missing, the app says so instead of guessing.

How much does it cost, and is there a free trial?

There is a free trial, then a subscription. The price is shown in the app before you start, and the subscription is managed through your App Store account like any other.

Why did my stock go down today?

Usually for one of three reasons: the whole market fell, the company's sector fell, or there was news about the company itself, such as results, a forecast or an analyst changing their view. Check them in that order: if everything is down, it is probably not about your company. Clarity does that check for you; each day's brief says what moved your holding and whether the move was bigger than usual for it.

What do analyst ratings like buy, hold and sell mean?

They are an analyst's opinion of how a stock may do over the coming year or so, usually compared with the market: buy means they expect it to do better, hold about the same, sell worse. They often come with a price target. Ratings are opinions; they differ between analysts and they change, and Clarity tells you in plain words what analysts are saying about what you own, never as an instruction.

Is Clarity good for beginners?

Yes, it is built for people starting out. Clarity uses plain language, explains terms instead of assuming them and keeps the screens calm, so you can follow what happens to your first stocks or ETFs without an eight-year study.

When can I get it, and on which phones?

Clarity comes to iPhone first; Android is planned. Invites go out in waves: leave your e-mail and you are on the list, and we will write when yours is ready.

What happens with my data?

Your data is never sold. Our database and servers run in Frankfurt, Germany; a few providers are outside the EU, listed on the Privacy page. Clarity never asks for your broker login or your money, only what you choose to add. Read the Privacy page.

Who is behind Clarity?

Two founders who kept hearing “I know I should invest, I just don't know how to start” and built the app to answer it honestly. Clarity is paid by subscription and not owned by any broker.

You always understand what's going on.

Invites go out in waves.

How did you hear about us?
Privacy Policy